Ads We Like: Nike nails it (again) with a rewinding study of embattled runner Caster Semenya

Nike is continuing its run of ads celebrating its ‘Just Do It’ slogan with a campaign celebrating the innate talent of middle-distance runner Caster Semenya, who was subjected to sex testing in 2009.
The International Association of Athletics Federations scrutinised the South African Olympian for her unnaturally quick pace, a talent that was attributed to her high levels of naturally occurring testosterone.
Nike’s latest work twists the questions regarding the fairness of her c