Ads We Like: NBA athletes 'sell out' to Hulu for the cash, highlighting brand transparency trends

A couple of the NBA’s biggest stars are blatant about their love of sponsor money in Hulu’s live sports ads starting this NBA All-Star weekend.
Hulu is launching its ‘Hulu Sellouts’ campaign with two 30-second national TV spots starring NBA superstars Joel Embiid and Damian Lillard. Created in partnership with new IPG agency Big Family Table, the campaign celebrates the “sellouts” in admitting that the brand paid athletes to tell people Hulu has live sports.
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