Ads We Like: Jesse Tyler Ferguson doesn’t sugar coat his words in Absolut Grapefruit campaign

Absolut Vodka has enlisted Modern Family actor Jesse Tyler Ferguson to literally sing the praises its Absolut Grapefruit flavor. The #NoSugarCoating campaign promotes that the Grapefruit-flavored spirit is made with no added sugar.
Ferguson is the star of a series of #NoSugarCoating social videos as well as being the song and dance man for a humorous commercial.
The campaign shows that like vodka, life doesn’t need to be sugarcoated. In the spot, a man is seen getting ready for a dinner pa