Ads We Like: Ikea Canada updates iconic lamp spot with heartwarming story and a welcome twist

In 2002, Ikea Canada tapped red-hot director Spike Jonze to helm a spot that told the sad story of a simple desk lamp. After 16 years, the home goods giant decided that the story needed an update, which it has done while maintaining the twisted nostalgia of the original.
Simply called ‘Lamp 2,’ the spot picks up where the original left off. The original ‘Lamp’ showed a desk lamp, unplugged by its owner and put out on the sidewalk, seemingly for trash. As we see the woman