Ads We Like: humorous new ‘Got Milk?’ ads focus on younger, more diverse audience

The California Milk Processor Board (CMPB), which owns the iconic ‘Got Milk?’ trademark, is launching a new phase of the long-running campaign, ‘You Can Always Count on Milk’ that utilizes kids to great effect and is designed to appeal to millennial families throughout California.
The CMPB, together with lead agency-of-record Gallegos United, today (July 11) is launching the new $16m, statewide advertising initiative. The campaign, with both English and Spanish-speaking s