Ads We Like: Consonant invites people to get better skin with textured OOH campaign

Canadian skincare brand Consonant launched its third brick-and-mortar store through an out of home (OOH) campaign that utilized the rough textures of its Toronto neighborhood in a unique way.
Consonant Skincare and agency Zulu Alpha Kilo saw an opportunity to show the residents of Toronto’s trendy West Queen West neighborhood the best way to reveal their beautiful skin, and it truly was all around them. 
To introduce the brand to the area, Consonant took over the walls and signposts&n