Ads We Like: Apple uses dramatic quiz show to bring attention to the ease of its Face ID feature

Apple, known for utilizing drama in its ads – think ‘1984’ – has again brought grandeur and tension to its latest film, ‘Memory’ to promote its Face ID on the iPhone X.
‘Memory’ dramatizes the struggle users have to recall each password using the metaphor of a high stakes game show.
In it, a man sits at the end of a long, wide table on stage at a grand old theater, packed with people awaiting his every word. At the other end of the table is a quiz