AdRoll & Taboola ink programmatic native tie-up

Adtech outfit AdRoll and Taboola have today (August 9) announced a partnership that will offer the former’s clients access to native advertising inventory on the latter’s ad exchange, which includes premium publishers such as Chicago Tribune, Huffington Post and USA Today.
The deal will see Taboola, which claims to have an audience in excess of one billion, become available to AdRoll’s 35,000 advertisers, with the partnership the latest in a line of automation developments