AdParlor becomes first Facebook marketing partner in Asia to run campaigns for offline conversion tracking

AdParlor has announced it is the first Facebook marketing partner (FMP) to actively run campaigns for offline conversion tracking in Asia.
Online-to-offline attribution combines CRM data with Facebook’s analytics to track the influence of digital ads on offline purchase behaviour. As a FMP, AdParlor advises brands on implementation and streamlines the process of data transfer, processing, upload and analysis.
Customers making a purchase at a retail point of sale can be attributed to prior