Adobe partners with 15 ad tech firms to make all fees transparent

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency. 
“We believe deeply that transparency can benefit everyone in the digital advertising industry, not just marketers,” explained Adobe Advertising Cloud vice president, Brett Wilson. 
“Openness and innovation are hallmarks of Adobe Advertising Cloud and we are please that our supply partners have joined us as we