Adobe pairs with Microsoft to pool sales and marketing expertise

Microsoft has joined forces with software provider Adobe in order to pool their respective sales and marketing expertise in a bid to outflank rivals Salesforce and Oracle.
The tie-up will see both partners create a shared data format allowing integration of Adobe’s marketing software, henceforth to be known as the Experience Cloud, with Microsoft’s own Dynamics sales software to create a seamless system spanning the two.
Extolling the match-up Scott Guthrie, executive vice president