Adobe launches Experience Cloud to help CMOs become about ‘brand purpose' not just ‘brand awareness’

Adobe has launched Experience Cloud as its latest offering to large-scale enterprises’ marketing departments, with a integrated set of software tools that will use cloud computing to help brands integrate their advertising, analytics tools as well as other digital touch points to hone their customer experience offering. 
The enterprise IT giant used its annual showcase event Adobe Summit this year to debut the tool which it claims will help marketers (and indeed wider enterprises) ada