Adobe CMO: ‘We’re the only company that understands the value of content’

As the top marketer at one of the world’s biggest marketing companies, Ann Lewnes has a view of the industry that few in her position can boast at a time when the risks and rewards of managing a brand have never been more pronounced.
Lewnes believes her business is in a “pretty good spot” to fulfill the needs of marketers, many of whom are adapting to having greater prominence in boardrooms worldwide. But earning a spot at the top table comes down to being able to demonstrate h