Adobe: 62% of brands will take their programmatic media trading in-house by 2022

The majority (62%) of brands will bring their media buying in-house by 2022 according to an Adobe poll, which has also dubbed 2018 as a “watershed year” for automated media buying, as such technologies are increasingly used to advance TV advertising.
Adobe published the findings today (December 19) stating that 86% of brands and 89% of agencies plan to spend more on programmatic ad-buying in 2018, with all marketers vowing to take greater control of their online media buying.
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