Adland must change to be ‘welcomed in net-zero society,’ warns Essence sustainability VP

As the climate crisis worsens, advertising is at an impasse – but it can be part of the solution. A leading sustainability officer at media agency Essence believes things will heat up for those not shown to be doing their part. 
Speaking at Ad Net Zero Global Summit – a sustainability event organized by UK advertising’s biggest trade groups to coordinate efforts to limit the emissions created by the industry – Laura Wade, vice-president head