19-04-2017 13:16 via thedrum.com

Adidas issues apology after congratulating runners for 'surviving' the Boston marathon

Adidas has apologised after sending a marketing email to customers congratulating them on surviving this year’s Boston marathon.
The German sports brand, which was the title sponsor of the 121st instalment of the coveted race, issued an email on Tuesday (18 April) to runners with the subject line "Congrats, you survived the Boston Marathon!"
Unsurprisingly the message was met with backlash given the 2013 bombing which claimed the lives of three people and injured around 260 others. Many cu
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