Adidas chief casts doubt on TV ads: ‘digital engagement is key for us’

TV ads are reportedly behind Adidas, according to the company’s chief executive Kasper Rorsted. Instead it looks to embrace platforms where younger consumers are more likely to be present.
Speaking to CNBC on Wednesday, Rorsted championed mobile devices to reach the correct audience. "It's clear that the younger consumer engages with us predominately over the mobile device, digital engagement is key for us; you don't see any TV advertising anymore."
He said that "all" the company&rsqu