Adidas celebrates individuality with One in a Billion campaign

Adidas China has launched its One in a Billion campaign as it continues its assault to be the number one sports brand in China.
The campaign aims to celebrate individuality and boost creativity in sport by encouraging Chinese athletes to go against the grain.The ad depicts a group of men doing syncronised basketball drills, until one breaks the pattern by performing his own moves and inspiring others to do the same. This creativity then spreads to athletes all around the city.
The message is: &l