Adidas and Paul Pogba point to a new advertising era

Yesterday a short video clip was posted, and subsequently taken down, but not before it had spread around the world in a matter of minutes. The content of this clip may well be the new instructional manual for adland’s future and points to new ways of marketing to new audiences on social media.
Adidas has punched pretty heavily of late with all sorts of guerrilla-like tactics to support its ‘First never follows’ platform. It deploys a huge roster of talent too, from icons