Adform raids Rubicon Project to bolster Southern Europe footprint

Adform has followed up it latest round of cutbacks with the addition of four employees to bolster Southern Europe presence with the majority of the hires coming from fellow adtech outfit Rubicon Project, including its managing director for Continental Europe Julien Gardes.  
Gardes is now Adform’s general manager for Southern Europe with responsibility for driving the expansion of its business in France as well as the rest of Southern Europe, and is joined by fellow ex-Rubicon employe