Adbrain and Media iQ ink cross-device integration deal

Adtech pairing Adbrain and Media iQ have partnered to offer the former’s cross-device targeting capabilities to media planners using the AiQx platform. This is a move that comes as trade bodies are moving to better advise members with tailoring media plans across different screens. 
AiQx is Media iQ’s media planning tool which helps advertisers compose media plans based on audience updates in real-time, thus reducing their reliance on panel-based data, with the Adbrain integrati