Adblocking problem ‘yet to be solved’ as one-fifth of UK internet browsers install software this year
More than one-fifth (20.9%) of UK internet users will use adblocking software this year, with the total number number forecast to hit 11.4 million, according to eMarketer.
The figures represents a slight downward adjustment from last year's estimates due to a slower uptake on mobile devices, and while the estimate has been reduced, growth continues, at 10.3%. Although, that rate will drop to single digits in 2018, to 8.1%.
What’s more, while adblocking was once
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