Adblockers: Inconvenient, pesky and really bloody dangerous for agencies

Just thinking about the quality of inventory – but this is tantamount to forgetting yesterday’s defeat and ignoring the problems of tomorrow.
Simon Kemp’s great video is clear in breaking down the factors behind why people are embracing ad blocking and has succinct references to contextualise the issues. The only thing I disagree with is the article’s sub-line “The Hidden Dangers of Ad Blocking”. I don’t think the dangers are hidden – they’re