AdBlock Plus on why it is the saviour of online advertising

When AdBlock Plus, the world’s largest ad blocking app, announced in September it would start selling ads as part of its Acceptable Ads programme, many users reacted with both anger and confusion. Was this a transparent attempt at making money? Or even a sign ad blockers were on the way out?
The move was highly controversial because AdBlock Plus would decide what ‘acceptable ads’ looked like and charge publishers to get their ads on its network. Subsequently, ads that passed wo