AdAsia Holdings launches service to bridge the gap between influencer and programmatic marketing

Digital ad platform AdAsia Holdings has launched CastingAsia, a data-driven influencer marketing service.
The business is expanding its platform into the realm of the influencer marketing space because it believes there is a disparity between influencer marketing and data-driven approaches such as programmatic.
Kosuke Sogo, CEO and co-founder, AdAsia Holdings, said; “Influencer marketing has always been about which influencer has the larger following or post engagements, without any insigh