Adam&eveDDB debuts first National Lottery ad briefed with making it 'more relevant'

National Lottery owner Camelot is looking to impress the public with the transformative powers of the lottery, whether that's for players or the wider community. It has highlighted its good causes with a new campaign from adam&eveDDB called ‘Amazing Starts Here’.
The first ad since adam&eveDDB won the account from AMV BBDO shows how a fisherman changed his life with a winning ticket. Furthermore, the work highlights the causes supported by the lo