Ad trade bodies unveil data transparency label inspired by food traffic light labelling

Advertising trade bodies will help marketers clean up their data footprint by inviting them to adopt a new data transparency label that outlines vital information such as source, collection, segmentation criteria, recency and cleansing specifics.
Taking inspiration from the traffic light labelling on food packaging, the ANA’s Data Marketing and Analytics (DMA) division, the IAB Tech Lab, the Coalition for Innovative Media Measurement (CIMM) and the Advertising Research Foundation (ARF), ca