Ad spending hasn’t been able to keep up with rise of connected TV, study reveals

Roughly 55% of the US population will have access to a connected TV this year, a forecast from eMarketer predicted.
That finding, which sees that an estimated 182.7 million Americans are connected TV users, is a predicted 8.6% rise from 2017’s total. The forecast expects a total of 204.1 million users by 2022, about 60.1% of the US population. When adjusted for how many households have a device, this marks 71.6% of American homes, or 88.7 million households in the next five years.
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