Ad spend, viewability, data sharing: 5 killer stats to start your week

Sky overtakes P&G as UK’s biggest traditional advertiser
Sky overtook Procter & Gamble as the UK’s biggest spender on traditional advertising last year. Sky increased spend by 2.7% year on year to £197.1m, while P&G’s spend dropped by 1.4% to £196.8m.
Tesco had the largest annual increase, with spend increasing by 71.6% to £89.5m, ahead of Samsung, up 43.5% to £66.6m. They both joined the top 10 biggest spenders.
Aldi saw the biggest decline