Ad of the Day: The Body Shop Christmas campaign makes commitment to rainforest restoration
The Body Shop's Christmas campaign aims to help restore the rainforest through its new customer commitment to those buying from a specially selected gift range.
The promise to restore a square foot of rainforest for each of the selected gifts between the start of November and Christmas Eve, will be promoted through 14 films, created by the retailer's retained creative agency Mr President. The films, each feature a jungle animal relaying their Christmas ordeals, are headed up with a hero film tha
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