01-05-2018 17:40 via thedrum.com

Ad of the Day: Philips brings still life fruit alive with museum blender experiment

Philips is making fruit visible and drinkable with a museum prank which is one part art heist and another part smoothie bar.
Working with Ogilvy Amsterdam, London and Singapore, the electronics brand created a stunt where an illusionist steals fruit from famous works of art in Amsterdam's Rijksmuseum and puts it in a Philips' new blenders and juicers, offering it to patrons of the museum.
Phillips said it wants to “put fruit and vegetables back in the picture” with the work whic
Read more »