Ad of the Day: KFC hijacks billboards for World Cup campaign

To rival its own delivery service, KFC also opened its first-ever pub in London, The Colonel’s Arms, where chicken lovers can eat, drink and watch sports.
As the dark and cold winter nights draw in, fast-food chain KFC is promoting its delivery service. In a series of idents that will appear during ITV’s coverage of the Fifa World Cup, viewers can see people struggling to get their food home.
To coincide with the shorts, there will also be a national out-of-home (OOH) campaign showin