Ad of the Day: BT Plus campaign keeps perfect time with New Order’s Blue Monday

To introduce its new BT Plus plans, BT has a whole city in sync with New Order’s classic new wave track, Blue Monday.
The new brand campaign for BT Plus – which the company touts as the “UK’s first converged fibre and 4G plan offering customers the best connections in and out of the home” – features a woman, Heather, putting her jacket on to leave the house while streaming the catchy tune on a laptop in her bedroom. When she shuts the laptop to leave, the musi