Ad of the Day: Apple goes ‘Behind the Mac’ in spot for laptops

The spot seems simple – shots of people using their MacBook computers. But the emotions behind the eyes tell the deeper story – that people love their Macs, even if sometimes they get frustrated.
A new spot for Apple’s laptops views people working on their Macs, making art, music, poetry or whatever they do. We never actually see the screen, just the iconic Apple logo on the top of the laptops, and the users’ responses, from frustration to joy.
In 1984, the introduction o