24-04-2018 02:00 via thedrum.com

Ad of the Day: AIG promotes diversity in Japan through colourful All Blacks jerseys

American insurance giant AIG is stepping up its efforts to call out discrimination and prejudice of any form in Japan with the help of the New Zealand national rugby teams, of which it is a sponsor.
The campaign, which is part of its ‘diversity is strength’ movement, saw AIG design a new jersey for the All Blacks, with the help of TBWA/Hakuhodo, which is black on the surface and reveals the colors of the rainbow when it is stretched.
The All Blacks, the New Zealand men’s nation
Read more »