Ad Council, Accion & xAd share their challenges for Do It Day New York

Following last year’s inaugural Do It Day, where people from all corners of the industry partnered with brands to change the world in 24 hours, The Drum is gearing up for Do It Day 2016 with companies including the Ad Council, Accion and xAd on board as challenge partners.
At a recent event in New York City, hosted at xAd’s offices in One World Trade, all three companies shared why they’ll be getting involved with Do It Day this November and what they hope to achieve.
Ellyn Fis