Acclaimed third album propels Ed Sheeran past 1bn YouTube views

Ed Sheeran has shattered the 1bn YouTube views milestone courtesy of the launch of his third album, propelling the artist into the rarefied upper echelons of video royalty.
Divide contains 16 music videos including the acclaimed ‘Castle on a Hill’ and ‘Shape of You’, to 14 newly released lyric videos that have cumulatively surpassed a billion views.
Such has been the clamour for Sheeran’s work that three million subscribers have piled onto Sheeran’s channel ov