Accessing content in multiple ways: why physical and digital can co-exist

Since I started my career in digital some 17 years ago, there has been one clear and resounding belief in the industry; content consumption via physical means is in terminal decline. It’s been all too obvious in newspapers and magazines and almost complete in the DVD market and in an advanced stage in music. It’s often been presented to me as fact that “music streaming is killing the physical sales”.
However, a new piece of research suggests otherwise. The Entertainment R