‘Access Alt’ encourages advertisers to make campaigns accessible to visually impaired

Content Marketing Association and digital agency Puzzle want more marketers and agencies to use alt text.
Digital agency Puzzle has launched a campaign to promote the use of alt text and make the web more accessible for visually impaired users.
Alt text is one of the simplest ways to make the web more accessible – essentially it’s a description of an image, written by a publisher or website owner, that’s read back aloud to users by a screen reader app.
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