Accenture on why it is developing Freewheel, the first fitness tracker for wheelchair users

Accenture Interactive was recently awarded the Grand Prix at the at 10th anniversary Dadi Awards (19th October) for its unique wheelchair user fitness tracker (both the app and device) called Freewheel, which, as judge and executive creative director at StartJG, Patrick Baglee, said fulfilled “a clear need… to make a profound social impact”.
Following the win, The Drum caught up with Andrew Finlayson, a managing director at Accenture Interactive, to learn more about the disrup