Accenture Interactive checks into Radisson for digital customer experience overhaul

Radisson Hotel Group has appointed Accenture Interactive as its global experience agency, a role which will see it take charge of the hotel brand’s digital customer experience.
Intended to bolster online presence and custom, the partnership will span over 1,100 hotels in 80 countries including brands such as Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson.
Drawing upon Accenture’s hospitality expertise the initi