Accenture continues down the acquisition trail with Clearhead purchase

Accenture has underlined its ambitions to further dominate the marketing and advertising sector with this week’s purchase of Clearhead, a digital optimization outfit that specializes in helping brands personalize their interactions with consumers.
The management consultancy’s Accenture Interactive arm announced the purchase, the fee was not disclosed publicly, with the new outfit boasting a 70-strong headcount, and a client base that includes brands such as Adidas, CVS/pharmacy,