Accenture acquires leading digital agency in Germany

Accenture has taken a majority stake in one of the leading digital agencies in Germany, SinnerSchrader, which will see it now sit within the consultancy’s digital division, Accenture Interactive.
The agency – which has around 500 employees in studios in Hamburg, Berlin, Frankfurt, Munich, Prague and Hanover – works with clients including Allianz, Audi, BMW, Telefonica, TUI and Volkswagen.
Accenture agreed to purchase a 62% majority of shares from co-founder and chief execu