Absolut launches 100 nights project to connect with China’s youth

Absolut will host 100 New Year’s Eve parties in 100 different cities across China, in a bid to connect with China’s young people.
Absolut’s 100 nights project invites Chinese consumers to submit their concepts for a unique New Year’s night out for a chance to win 10,000 RMB and to bring their event to life.
Absolut will gift RMB 1m in total to support the 100 nights, which will take place across the country on December 31. The night
The project aims to celebrate the creat