AB InBev, Tesco, Amazon: 5 things that mattered this week and why

AB InBev wants to be famous
AB InBev want to be famous, think Procter & Gamble and Unilever famous. It seems that the world’s largest brewer is on a mission to become as well-known as its brands Budweiser and Stella Artois. However, how AB InBev is going to do this is somewhat of a mystery but Tatiana Stadukhina, the company’s marketing director of northern Europe did reveal that plans are in place to build a brand purpose.
Stadukhina has been the top European marketer at AB InBe