AB InBev re-evaluates media buying practices in wake of SABMiller takeover

Brewing giant AB InBev is reportedly considering an ad buying review for the New Year as the firm slowly digests its most recent acquisition, a mammoth £79bn takeover of SABMiller.
This deal has prompted a review of the company’s global ad buying business, to which end the Wall Street Journal reports it has begun looking for a consulting firm to guide an evaluation of its ad buying practices – a process which may ultimately lead to a full review.
A spokeswoman for AB InBev said