AB InBev plots strategy to make the company as famous as its brands

Ask most people if they have heard of AB InBev and you’re likely to get a blank stare. So much so that Tatiana Stadukhina, the company’s marketing director of northern Europe, finds herself saying she works at one of its brands – Budweiser or Stella Artois – rather than the brewing behemoth.
“At airport security if they ask where I work and I tell them AB InBev I’ll often get a blank stare but if I say Budweiser they get really excited. When people ask wh