AB InBev overhauls marketing division, brings in new CMO
Anheuser-Busch InBev has a new marketing chief in Pedro Earp, supplanting incumbent Miguel Patricio, as part of an overhaul of its marketing division.
Earp was head of the brewer’s global innovation unit, ZX Ventures, and will retain those responsibilities as well as that come with the chief marketing officer role.
Patricio has been moved to a newly created role involving oversight of global marketing projects.
This will guarantee continuity at the top of ZX Ventures, whi
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