A2P SMS and chat apps are increasingly favored by enterprise businesses

More and more enterprises are seeking the use of application to person (A2P) SMS  as a channel for customer engagement, notification and authentication and increasingly embrace chat bots via chat apps or social media and other rich communications services (RCS) messaging.
A recent report by Ovum’s Enterprise Messaging Survey canvassed 100 companies in seven countries to investigate their use of messaging as a channel for customer engagement, notification, and authentication