A year on from Karmarama buyout, Accenture Interactive explains why it still covets talent after Rothco acquisition

At the end of 2017, Accenture Interactive kicked off a year of frenetic acquisition activity when it bought out the indie creative agency Karmarama. A year on, the now embedded Karmarama has played what Accenture calls an "integral" role in its latest deal – the acquisition of Irish agency Rothco.
Joy Bhattacharya, managing director at Accenture Interactive, told The Drum that Karmarama played a significant role during the acquisition process - Accenture's 18th in the last three years